I help business owners increase profits by using existing assets to increase customer traffic and sales. We identify already existing assets that may be underused or not properly optimized such as media and marketing resources, and re-align them for maximum results. Our proprietary seven step process shows how to: leverage the unique selling proposition, integrate it into the selling process, communicate the USP, develop strategic marketing alliances, use community relationships and PR, and use direct one-to-one and online marketing.